ARTICLES

Pedalling to Perfection

Visual Merchandising & Retail Design | September 1st, 2008

3rd Nature

Designed by Watt International, the 3,000 square foot 3rd Nature space is a celebration of cycling in its purest and most passionate form.

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Cover Story - Is Everything All White?

PLBuyer | August 1st, 2011

Private Label Packaging Today

White is everywhere on private label packaging today, is that a good thing?  Maybe not, say some experts. 

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Cover Story - On Target

PLBuyer | November 1st, 2010

Taking a closer look at Target's Private Label Program

How Target achieved its private label brand success and what's ahead for the program.

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Tramping Stamp

Design Edge Canada | September 1st, 2010

Case Study

The Trans Canada Trail puts its best foot forward with a reinvigorated brand by Watt.

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Cover Story - Message From Canada

PLBuyer | July 1st, 2011

What U.S. retailers can learn from the Canadian private label experience

While Canada has been a private label hot spot in the past, PL market share has dropped there for six consecutive years.

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A Beautiful Design - Longo's

Canadian Grocer | April 1st, 2011

The spark for Longo's stunning new downtown Toronto store strarted with a look back to its roots.

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The Brand Perception Index

Progressive Grocer | December 1st, 2011

Who’s winning, who’s losing and what you can learn from them

How do shoppers perceive private label price and quality? Who’s winning, who’s losing and what you can learn from them.

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DDI Feature Article - Longo's

DDI | March 1st, 2011

Foodie Paradise

Canadian grocer Longo's pulls out all the stops at its latest Toronto flagship store.

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PG Store Design Contest Winners

Progressive Grocer | July 1st, 2011

Grand Designs

Watt's clients, Longo's and Exito win big in PG's Store Design Contest. 

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29th Annual Retail Store of the Year

Chain Store Age | March 1st, 2011

Retail Store of the Year Design Competition

Longo's and Corona take home top honors in Chain Store Age 29th annual Retail Store of the Year design competition. 

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Cover Story - Retail Design on the Front Line

Strategy Magazine | March 1st, 2011

Killer Retail Design

Watt's client Longo's makes Strategy Magazine's list of retailers who are mastering the art of convenient design.

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Watt's Keys to Private Brand Success

November 18th, 2011

As Seen in PLBuyer Magazine

Watt's Keys to Private Brand Success. A compilation of the10 Keys to Private Brand Success, published in PLBuyer Magazine.

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Don't Fall in Love with In-Store Technology

VMSD | October 1st, 2008

Field Report

All the digital capabilities, here and to come, are amazing and will change the way we live and do business - but we're not there yet.

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