As Seen in PLBuyer Magazine

Watt's Keys to Private Brand Success. A compilation of the10 Keys to Private Brand Success, published in PLBuyer Magazine.

Who’s winning, who’s losing and what you can learn from them

How do shoppers perceive private label price and quality? Who’s winning, who’s losing and what you can learn from them.

Private Label Packaging Today

White is everywhere on private label packaging today, is that a good thing?  Maybe not, say some experts. 

Taking a closer look at Target's Private Label Program

How Target achieved its private label brand success and what's ahead for the program.

What U.S. retailers can learn from the Canadian private label experience

While Canada has been a private label hot spot in the past, PL market share has dropped there for six consecutive years.

Grand Designs

Watt's clients, Longo's and Exito win big in PG's Store Design Contest. 

The spark for Longo's stunning new downtown Toronto store strarted with a look back to its roots.

Foodie Paradise

Canadian grocer Longo's pulls out all the stops at its latest Toronto flagship store.

Killer Retail Design

Watt's client Longo's makes Strategy Magazine's list of retailers who are mastering the art of convenient design.

Retail Store of the Year Design Competition

Longo's and Corona take home top honors in Chain Store Age 29th annual Retail Store of the Year design competition. 

Case Study

The Trans Canada Trail puts its best foot forward with a reinvigorated brand by Watt.

Field Report

All the digital capabilities, here and to come, are amazing and will change the way we live and do business - but we're not there yet.

3rd Nature

Designed by Watt International, the 3,000 square foot 3rd Nature space is a celebration of cycling in its purest and most passionate form.