Watt's Keys to Private Brand Success
As Seen in PLBuyer Magazine
Watt's Keys to Private Brand Success. A compilation of the10 Keys to Private Brand Success, published in PLBuyer Magazine.
The Brand Perception Index
Who’s winning, who’s losing and what you can learn from them
How do shoppers perceive private label price and quality? Who’s winning, who’s losing and what you can learn from them.
Cover Story - Is Everything All White?
Private Label Packaging Today
White is everywhere on private label packaging today, is that a good thing? Maybe not, say some experts.
Cover Story - On Target
Taking a closer look at Target's Private Label Program
How Target achieved its private label brand success and what's ahead for the program.
Cover Story - Message From Canada
What U.S. retailers can learn from the Canadian private label experience
While Canada has been a private label hot spot in the past, PL market share has dropped there for six consecutive years.
PG Store Design Contest Winners
Watt's clients, Longo's and Exito win big in PG's Store Design Contest.
A Beautiful Design - Longo's
The spark for Longo's stunning new downtown Toronto store strarted with a look back to its roots.
DDI Feature Article - Longo's
Canadian grocer Longo's pulls out all the stops at its latest Toronto flagship store.
Cover Story - Retail Design on the Front Line
Killer Retail Design
Watt's client Longo's makes Strategy Magazine's list of retailers who are mastering the art of convenient design.
29th Annual Retail Store of the Year
Retail Store of the Year Design Competition
Longo's and Corona take home top honors in Chain Store Age 29th annual Retail Store of the Year design competition.
The Trans Canada Trail puts its best foot forward with a reinvigorated brand by Watt.
Don't Fall in Love with In-Store Technology
All the digital capabilities, here and to come, are amazing and will change the way we live and do business - but we're not there yet.
Pedalling to Perfection
Designed by Watt International, the 3,000 square foot 3rd Nature space is a celebration of cycling in its purest and most passionate form.